To quote Jim Rowan, CEO of Volvo Cars:
“Small. A big word with a terrible reputation. Often mistakenly identified with something insignificant. But we at Volvo believe that “small” is the subject of an entire philosophy. Because everything starts with something small. [...] Big ideas often start with small things.”

:

In my work, everything starts with one small line. From a germinating idea and wandering lines that create simple shapes. These in turn build symbols and associations that carry ideas and values. I am inspired by freedom. Like the feeling of freedom of living by the sea. The best works are created under the influence of the moment, emotions that start with that first, small line.




EX30

This is primarily a large and strong VOLVO typography, based on the lines and shapes of the EX30 model body. Inspired by ship hulls and street art - graffiti, as well as the wind in the form of illustrations: a yacht sail, seagulls and a stormy sea.

#power #safety #ecology #sustainability #innovation




FOR VOLVO | DRYWA

MUSIC
Idea and musical concept: Grzegorz Krajewski @crazyconieczaibazy
Recording: Grzegorz Krajewski @crazyconieczaibazy
Mix & nastering: Sebastian Rodzeń @seba_odme
Additional sound effects: Grzegorz Krajewski @crazyconieczaibazy
Synthesizer: Michał Ciesielski @misiumumusimleczka

VIDEO
Film and editing: reelease @reelease.film
Script: Palenque @palenque.pl and reelease @reelease.film

CAR WRAPPING
Howinnga @howinnga


↑Back to Top