Patryk ©Palenque Marcinkowski
www.palenque.pl
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PANATO® /// An art and design fair held at the Gdańsk Shipyard, bringing together artists representing various fields: from painting, posters, and graphic arts, through sculpture, ceramics, and fashion, to original crafts and jewelry. The event was created as an open platform for meetings between artists and audiences, where the creative process, direct contact, and the experience of discovering new names and aesthetics are as important as the exhibition itself.
The name PANATO® is based on the colloquial phrase "Pa na to" (short for "look at it!"), uttered in moments of surprise, delight, or the desire to immediately share an extraordinary discovery—for example, a work of art. The colloquialism of the name is intentional. This shortening of distance builds a relation with the audience. The name suggests that the event is not a rigid institution, but a vibrant, inclusive meeting place. It is also a call to action—the name becomes an invitation to stop by the artist's booth, to notice the detail and uniqueness of the work. It is a manifesto of an event that is vibrant and focused on an authentic, visual experience of art and design. From the very beginning, the name PANATO® provokes the viewer to focus and become an explorer.
The naming perfectly complements the logotype, composed of many different letter styles. Each letter is unique and represents a different creator, a diversity of works, and fields of art and design. The logotype reflects the nature of the event, which provides a platform for creatives – from classical painting and modern graphics to crafts, ceramics, and fashion. The logotype is not a monolith, but a living organism composed of diverse aesthetics, which directly refers to the slogan that "art has no single form."
• Naming
• Logo design
• Branding strategy
• Visual identity
• Website design
• Framer development
• Communication system
• Social media assets
• Print materials
Credits : Event photos - Przemek Mazur /// Merch photos - Reelease